Elevate

Minimalist coffee can design in hand – black and white packaging with bold typography

project overview

For Elevate 2023 (Sendoso’s first in-person conference in three years), I concepted, designed, and produced the full conference branding including banners, backdrops, standees, and decks in just two weeks. Challenge: Create a visually striking identity that reflected creativity, innovation, and strategy, energized attendees, and delivered under a tight two-week timeline. Solution: I developed a collage-inspired look, combining cut-out photography with graphic elements and type for dynamic, bold layouts. Themes were reinforced through wings, the moon, arrows, lightbulbs, cogs, and “spark” graphics to visualize elevation, creativity, and innovation. Impact: The branding helped drive 236 registrations, generate 23 opportunities, produce 24 MQLs, and influence $403K+ in pipeline, while creating an inspiring and cohesive experience for attendees.

project type

Experiential Branding

year

2023

my role

Brand & Packaging Designer

client

Sendoso