Sending Deliver - Sendoso

For Dreamforce 2022, we transformed Jeffrey’s Toys into the Sendoso Sending Shop, where attendees wrapped gifts for the San Francisco Firefighters Toy Program. Challenge: Stand out during Dreamforce while keeping the focus on giving back. Solution: We designed a bright, playful identity inspired by toys and gift wrapping. Modular illustrations could be stacked and rearranged for flexible layouts, while clean lockups featuring Sendoso’s tagline “Sending Delivers” paired with words like Joy and Happiness balanced the energetic visuals and reinforced the emotional impact of the initiative. Impact: Engaged 180+ attendees, generated $550K in pipeline, produced 50 MQLs, and contributed $13K+ in donations.